Visual Communications

JES JOHNSON PROCESS DIARY


Leave a comment

Memorable Images

Artwork

For this exercise, when I first heard the words ‘Art Work’ it brought to mind this image by Cameron Grey.Image

What it is about this image that sticks in my mind so much is the vibrant and dreamy etherial quality of the image. It feels spiritual and dreamlike. To my eye the image is  well balanced. The main subject is sitting off to the left following the rule of thirds, and moving into the frame. All the elements in the image have a purpose in telling the story. I think the composition is effective in helping the image be remembered. The emotionality found in this image for me is the foreboding demise of the natural world here on Earth, and the inherent sadness within that.

Music
mick_jagger
When I think of music the images that come to mind are usually of rock musicians performing on stage. I picked this one of Mick Jagger because for me, he embodies the ethos of the golden age of rock. The image is a candid stage shot. The composition is clean and clear with the background entirely in darkness and only one bokeh light peering out from near his wrist. The message coming through to me from this image is one of swagger, sexuality, androgyny, rock n’ roll. It is a classic black and white film print.

Advertising

The first image (or perhaps product) that came to mind when thinking of Advertising images was the iPhone, and the classic white styling of all their advertising.

new-iphone-5-ads

The one I’ve included here is a still shot from one of their television ads. The image is a balanced composition with the kids all lining up on the bottom rule-of-thirds horizon. The ad is showing us the iPhone’s ability to take panorama’s so the composition is perfect. The image is clean white a clear white background. It is a clear and simple message, expressing the sentiments of the Apple product; clean lines, minimal, slick and clutter free.

Advertisements


Leave a comment

Point of View

With this exercise we had to photograph one object from a number of different points of view.

| FRONT VIEW |

| FRONT VIEW |

| ABOVE VIEW |

| ABOVE VIEW |

| BEHIND VIEW |

| BEHIND VIEW |

| SIDE VIEW |

| SIDE VIEW |

This exercise was good in showing that the same object can look remarkably different when shot from different angles of view. The view I like the most of this eagle I took in the studio is the Above View. I love the lines the eagles wings are making and just feel it to be the most interesting and dynamic. I also like the side view.


Leave a comment

Rule of Thirds

With this exercise we had to take two pictures; one utilIsing the rule of thirds and the other not.

| RULE OF THIRDS|

| RULE OF THIRDS|

#This first image is composed using the rule of thirds. I have positioned the subject off to the right of frame pointing inwards. By placing it there the image seems balanced, and the viewers eye has somewhere to travel within the frame.

| NON RULE OF THIRDS |

| NON RULE OF THIRDS |

# This second image could almost be classed as rule of thirds aswell, except that there is no room for the subject to ‘point’ into The lens of the camera in the picture is acting as a pointer and by placing it on the left hand side of frame and facing ‘out’ , it is closing down the space offered to the viewer. Overall, the framing is not as balanced and easy to look at as the above one.


Leave a comment

Design Principles

This weeks task was to capture a number of images at Federation Square that embody particular design principles. Then we turned them into a cube! Here are examples of the images used and the final product.

 LINE | The line of the wall draws the eye down to the cityscape.

LINE | The line of the wall draws the eye down to the cityscape.

repetion

REPETION | The repetion of the steps, tiles and the poles of the railing.

SCALE | This image shows the element of scale through the close up angle of the wall, and the smaller wall in the background.

SCALE | This image shows the element of scale through the close up angle of the wall, and the smaller wall in the background.

SYMMETRY | The symmetrical framing and shapes of the vent and tiles. This image also shows repetion with the slats of the vent.

SYMMETRY | The symmetrical framing and shapes of the vent and tiles. This image also shows repetion with the slats of the vent.

This image shows the tones throughout the bricks.

TONALITY | This image shows the tones throughout the bricks.

 

jj_cube

The JPEG version of the cube before it was printed out.

 

cube

The finished cube

 

 

 


Leave a comment

Week 1 – Online Design Elements

Screen Shot 2013-06-21 at 3.05.46 PM

MARKS DAILY APPLE

http://www.marksdailyapple.com/

What sort of website is it?
It is a health and lifestyle website, focusing on the Primal and Paleo health movements. It is a combination of a blog and traditional website.
Advantages:
Functional
Strong navigation
Simple colour palette; the black and beige works well.
Clean and clear fonts
Disadvantages:
Don’t like the green
Some confusion getting back to the homepage once left.
Does it work well?
I think the Marks Daily Apple site does well at being authoritative and friendly and casual at the same time.

DR MERCOLA

http://www.mercola.com/

DR MERCOLA

What sort of website is it?
It is a natural health and wellbeing website. It features scientific and lifestyle articles and news.

Advantages:
Functional
Strong navigation
Simple colour palette
Clean and clear fonts
Disadvantages:
Too much white.
Bit too clinical and boring.
Does it work well?
I think the Dr Mercola site serves its purpose well of being a medical and health resource.

ART AS CATHARSIS RECORDS
http://www.artascatharsis.com/

ART AS CATHARSIS

What sort of website is it?
It is a small record label website.
Advantages:
Simple navigation system, with a small menu of links at the top.
Changing image box adds some vibrancy and movement.
Clear and clean
Disadvantages:
Menu bar a little dark
Some issues with navigating back to homepage
Does it work well?
The Art as Catharsis Records site works well as an introduction to their signed artists and what they do as a label.